Jake is experienced in using a design approach to create systemic and cultural change that benefits the public. As an ethnographer, he uses immersive research with people to uncover powerful insights about hidden needs and opportunities. Through prototyping, Jake makes radically different possibilities real and accessible.
Jake has helped to create and launch two social ventures: Backr, a network for employability and Connect & Do, a supportive community movement which helps people with low confidence to get more involved in the things they love doing.
Jake also works to embed this approach inside organisations, for example with Mind and Citizens Advice, and across whole systems of organisations, for example in Buckinghamshire and in Devon.