Jake Garber

Senior Service Designer
Jake is currently leading Innovation Unit projects across various sectors including early years, employment, mental health and children in care.

Jake is experienced in using a design approach to create systemic and cultural change that benefits the public. As an ethnographer, he uses immersive research with people to uncover powerful insights about hidden needs and opportunities. Through prototyping, Jake makes radically different possibilities real and accessible.

Jake leads the international Better Endings programme that aims to improve end of life care, building on the publication he co-wrote, Dying for Change.

Jake has helped to create and launch two social ventures: Backr, a network for employability and Connect & Do, a supportive community movement which helps people with low confidence to get more involved in the things they love doing.

Jake also works to embed this approach inside organisations, for example with Mind and Citizens Advice, and across whole systems of organisations, for example in Buckinghamshire and in Devon.